Platform capabilities, compared
“Publishes to social media” can mean anything from posting a link to running a LinkedIn company page with a first comment and tagged partners. This page shows exactly what Convia does on each of the 10 platforms it connects to, and where a platform itself draws the line.
A dash means the platform offers that to no one, so no tool can do it there. Everything else is ours to build, and the grid says how far along it is.
| Platform | Publish | Analytics | Comments | Messages |
|---|---|---|---|---|
| YouTube | Live | Partial | Beta | Not offered |
| LinkedInpersonal profile | Live | Partial | Not offered | Roadmap |
| LinkedIn Pagescompany & showcase | Live | Partial | Beta | Roadmap |
| Live | Live | Beta | Beta | |
| FacebookPages | Live | Partial | Beta | Beta |
| Threads | Live | Live | Beta | Not offered |
| TikTok | Live | Live | Not offered | Roadmap |
| X | Live | Live | Beta | Beta |
| Bluesky | Live | Live | Beta | Beta |
| Live | Partial | Roadmap | Roadmap | |
| Mastodon | Live | Live | Roadmap | Roadmap |
Notes (7)
- 2.LinkedIn company pages and first comment on LinkedIn use a second LinkedIn connection made for company pages, which is the only way LinkedIn allows them.
- 9.Pinterest connects a business account, and you choose every Pin. Each Pin goes to the board and section you pick. Pinterest asks that a person choose each Pin, so Clip Autopilot and content automations never post there. Pins you write in the composer, or review in a campaign before it launches, publish on the schedule you set.
- 11.Mastodon follows your own server's rules. Connect any account on any Mastodon server. Convia reads that server's character and image limits (500 characters and 4 images on most servers, with every link counted as 23 characters), and you choose Public, Unlisted or Followers only for each post, with an optional content warning.
- b.Instagram and Facebook report reach, not impressions. Reach counts unique people; impressions count total deliveries. Different measurements, so they stay in separate columns and are never added together.
- e.Pinterest reports views on video Pins. Every Pin reports impressions, saves, reactions, comments and link clicks. Video Pins add views.
- A.Instagram and Facebook messages have a reply window. Both let a business answer a message for a limited time after the person last wrote. Replies from Convia follow the same window as their own apps.
Every post format and every metric, platform by platform, is on the Platforms page.
How to read this
- Live
- Working today, on any plan that includes it.
- Partial
- Working in part, or availability varies per connected account.
- Beta
- Working today for accounts in our early-access program. Ask to join.
- Coming soon
- Built or nearly built. Not switched on yet.
- Roadmap
- Not built. Listed so you can see the edges.
- Not offered
- The platform doesn't provide it.
A dash isn't a gap in Convia. It means the platform doesn't offer that to anyone - not to us, and not to anyone else.
Answer comments and messages without leaving Convia
Comments on your posts and messages from your audience arrive in one inbox, beside the post that started the conversation. Reply, hide a comment, or hand it to a teammate, then get back to the next episode.
The inbox is in private beta. Accounts in our early-access program use it today, and it opens to more accounts as it leaves beta.
Ask for early accessTagging people and brands
Tagging comes in two parts. The first is whether a post can carry a working tag at all, one that links to the person and lets them know. The second is whether you can search by name while you write, instead of needing their exact handle.
A platform can allow the first without the second. LinkedIn personal profiles are the clearest case, so it is worth checking this table before trusting any tool’s tagging claims, ours included.
| Platform | Working tag | Search by name | In practice |
|---|---|---|---|
| X | Yes | Yes | Typed handles become links, and people can be found by name. |
| Bluesky | Yes | Yes | Tags are fully supported, with the best search by name of any platform here. |
| Yes | Partial | Tags in captions work. Search by name finds business and creator accounts only, not personal profiles. | |
| LinkedIn company pages | Yes | Partial | Companies can be found and tagged, including in the first comment. People cannot be searched for. |
| LinkedIn personal profiles | Yes | No | Tags work, and companies can be found by name. LinkedIn offers no way to search for a person, so you can tag someone only when you already have their exact profile. |
| Threads | Usually | No | Typed handles usually become links, though Threads does not promise it. Searching for other people is not available to apps. |
| TikTok | Best effort | No | Typed handles become links on the post, but the person may not be notified, and there is no way to search for people. |
| Facebook Pages | Limited | Weak | You can tag another Page when you know exactly which one. Tagging a person's profile is not available to apps. |
| YouTube | Not possible | n/a | A handle in a video description stays plain text. A working tag needs a step only YouTube's own app can take, and Community posts, where tags mostly live, cannot be created by any tool. |
| Not possible | n/a | An @ in a Pin's title or description stays plain text. Pinterest offers apps no way to tag a person in a Pin. |
LinkedIn is where tagging matters most for B2B, and it is the hardest platform to deliver it on. It lets tools find companies by name but never people, so a LinkedIn tag picker that searches personal profiles is something the platform does not offer to any tool today.
This table shows what each platform allows. What Convia supports on each one is not listed yet, because it is not on the plans on our pricing page, and we would rather leave it out than describe something you cannot use.
What Convia leaves to other tools
- Hosting podcasts or publishing RSS feeds
- Sending email newsletters (it writes them for you)
- Recording audio or video
- Editing audio or video
- Social listening: tracking what people say about you beyond your own posts
Three questions to ask any tool
- Does it connect to each platform itself, or through a shared service? A shared service can only offer what every platform has in common, which rules out most of the detail above.
- Which platform-specific features does it support, and on which platforms?
- When something is missing, is that the tool’s limit or the platform’s?
The third question is the useful one. Answering it honestly takes having built the connections, and this page is our answer.
Frequently asked questions
We aim to highlight others fairly and accurately. If we made a mistake, email us at contact@conviapro.com.
