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Platforms & Analytics

One conversation. Everywhere your audience is.

Convia publishes directly to 8 platforms and brings the numbers back. This page shows what works on each one, what's coming, and what a platform simply doesn't allow - so there are no surprises after you sign up.

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8
platforms, published directly
12h
metrics refresh, automatically
0
metrics counted twice

Publishing

Publish once. Land everywhere.

Convia posts for you - a direct connection to each platform that publishes on the schedule you set. Not a reminder to go and do it yourself. Here's exactly which formats land where.

LiveLivePartialPartialComing soonComing soonRoadmapRoadmapNot offeredNot offered by the platformWhat do these mean?
Publishing capabilities by platform. Each row is a platform; each column is a capability group with a status of Live, Partial, Coming soon, Roadmap or Not offered.
PlatformDirect publishPost formatsFirst comment
YouTubeLiveLiveRoadmap
LinkedInpersonal profileLiveLiveComing soon
LinkedIn Pagescompany & showcaseLiveLiveLive
InstagramLiveLiveLive
FacebookPagesLiveLiveLive
ThreadsLiveLiveLive
TikTokLiveLiveNot offered
XLiveLiveLive
BlueskyLiveLiveLive
Notes (8)
  1. 1.Carousel limits differ by platform. LinkedIn and Threads take up to 20 items, TikTok up to 35 photos, Instagram up to 10, X up to 4.
  2. 2.LinkedIn company pages and first comment on LinkedIn use a second LinkedIn connection made for company pages, which is the only way LinkedIn allows them.
  3. 3.Instagram requires media. There is no text-only Instagram post to make.
  4. 4.Facebook has no organic carousel. Multi-image carousels on Pages are a paid-ads format.
  5. 5.X has no native article card. Links are posted in the text and X builds its own preview.
  6. 6.Bluesky shows multiple images as a grid rather than a swipeable carousel.
  7. 7.First comment is a paid-plan feature. Instagram, Facebook and Threads accounts connected before September 2026 may need to re-consent once so Convia can comment on your behalf.
  8. 8.Instagram video always publishes as a Reel. Instagram no longer offers a separate in-feed video format.

Analytics

Every number here came from the platform.

Nothing is estimated and nothing is filled in. When a platform reports nothing you see a dash instead of a zero - so you always know the difference between "nobody saw it" and "nobody told us".

LiveLivePartialPartialComing soonComing soonRoadmapRoadmapNot offeredNot offered by the platformWhat do these mean?
Analytics by platform. Each row is a platform; each column is a metric group with a status of Live, Partial, Coming soon, Roadmap or Not offered.
PlatformViewsDeliveryEngagementTrends
YouTubeLiveNot offeredPartialLive
LinkedInpersonal profileNot offeredPartialPartialNot offered
LinkedIn Pagescompany & showcaseNot offeredPartialPartialNot offered
InstagramLiveLiveLiveNot offered
FacebookPartialLiveLiveNot offered
ThreadsLiveNot offeredLiveNot offered
TikTokLiveNot offeredLiveNot offered
XNot offeredLiveLiveNot offered
BlueskyNot offeredNot offeredLiveNot offered
Notes (4)
  1. a.YouTube shares are reported over a rolling 28-day window only. YouTube publishes no all-time share counter, so a lifetime total would be invented rather than measured.
  2. b.Instagram and Facebook report reach, not impressions. Reach counts unique people; impressions count total deliveries. Different measurements, so they stay in separate columns and are never added together.
  3. c.X requires a paid X API plan on the customer's own account for post metrics to be readable.
  4. d.Delivery groups reach and impressions for reading here only. Inside Convia they stay separate and are never added together, because unique people and total deliveries are different measurements.

Audience

Audience, counted on the account

Convia takes a reading of each connected account every day: how large your audience is on Instagram, Facebook, Threads, TikTok, YouTube, X and Bluesky, and which way it is moving.

These numbers are kept apart from post performance on purpose. Followers belong to the account, views and reach belong to the post, and adding them together would produce a figure no platform reported.

LiveLivePartialPartialComing soonComing soonRoadmapRoadmapNot offeredNot offered by the platformWhat do these mean?
Audience by platform. Each row is a platform; each column is an account-level measure with a status of Live, Partial, Coming soon, Roadmap or Not offered.
PlatformFollowersPosts publishedDaily account activityDaily follower change
YouTubeLiveLiveLiveLive
LinkedInpersonal profileRoadmapRoadmapRoadmapRoadmap
LinkedIn Pagescompany & showcaseRoadmapRoadmapRoadmapRoadmap
InstagramLiveLiveLiveRoadmap
FacebookLiveRoadmapRoadmapRoadmap
ThreadsLiveRoadmapLiveRoadmap
TikTokLiveLiveRoadmapRoadmap
XLiveLiveRoadmapRoadmap
BlueskyLiveLiveRoadmapRoadmap
Notes (3)
  1. i.Audience here means how many, and which way it is moving. Convia records the size of each account's audience and how it changes. It never records who is in it - there is no age, location, gender or interest data anywhere in the product.
  2. ii.Facebook reports followers and page likes as two different numbers. They usually differ, because someone can like a page without following it. Convia keeps both and never adds them together.
  3. iii.Daily follower change means gains and losses reported separately. YouTube reports subscribers gained and subscribers lost as their own daily figures. Elsewhere Convia records the running total each day, so you can see the direction without being told which half moved.

How to read this

Live
Live
Working today, on any plan that includes it.
Partial
Partial
Working in part, or availability varies per connected account.
Coming soon
Coming soon
Built or nearly built. Not switched on yet.
Roadmap
Roadmap
Not built. Listed so you can see the edges.
Not offered
Not offered
The platform doesn't provide it.

A dash isn't a gap in Convia. It means the platform doesn't offer that to anyone - not to us, and not to anyone else.

Your total reach number is probably wrong.

Most tools add every platform's numbers together and show you one big figure. That figure is not measuring anything.

Instagram counts unique people. LinkedIn counts total deliveries. YouTube counts a rolling 28-day window while everyone else counts since publication. Add them together and you get a number no platform reported and nothing in the real world corresponds to.

Convia totals only what's genuinely comparable, keeps the rest side by side, and shows a dash where a platform said nothing. One number you can put in front of a client and defend.

Live today

What you get on day one

All of it working now, on any plan that includes it.

  • One honest cross-platform total

    Views, reach and impressions are measured and totalled separately, so a headline number is never a mix of things that count different events.

  • All-time performance

    Lifetime totals for every connected platform, on the one basis all of them can actually report.

  • Nothing reported reads as nothing reported

    A metric a platform never sent shows a dash. A real zero shows a zero. You always know which you are looking at.

  • Per-episode roll-up

    Every post promoting an episode, across every platform, totalled on the episode itself.

  • Campaign and episode breakdowns

    Sortable performance by campaign or by episode, with engagement rate calculated against each platform's own delivery metric.

  • Per-post detail

    Open any published post and see exactly what its platform reported, including the metrics unique to that platform.

  • Platform-specific metrics kept intact

    YouTube watch time, subscribers gained and lost, dislikes; LinkedIn clicks and sends. Shown per platform rather than averaged into a total they do not belong in.

  • First comment, posted for you

    Put the link, the hashtags or the call to action in the first comment instead of the caption, scheduled with the post and published the moment it goes live.

  • A daily reading of your audience

    How many people follow each connected account, recorded every day, so growth is something you can see rather than something you remember.

  • Followers are never added to views

    Audience is counted on the account and performance on the post. They are different measurements and Convia keeps them that way.

  • Automatic collection

    Metrics refresh on their own every 12 hours. No manual pulls, no spreadsheets.

  • Export to CSV and Excel

    Take any breakdown into your own reporting. Unreported metrics export as blank cells, never as zeros.

  • Share results with guests

    Guests and contributors get a read-only analytics page for the episodes they appeared on.

  • Bring in posts you published elsewhere

    Add a post you published straight on YouTube, Facebook, Instagram, Threads, TikTok, Bluesky or a LinkedIn company page, and its performance is collected alongside everything you published through Convia.

Coming soon

Nearly there

Finished or close to it. We'll switch these on as they're ready.

  • Trends over time on more platforms

    Rolling-window comparison is live for YouTube. Extending it depends on each platform exposing a windowed series.

What's next

We're building fast.

Best-in-class tools that bring you closer to the people listening. One inbox for every conversation is now in private beta. Next up: deeper analytics across more formats, and customers help set the order.

You get it as it ships.

Everything on this roadmap lands in every paid plan as it ships, and customers have direct input on what we build next.

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Platform support

Frequently asked questions

LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, X and Bluesky. Convia connects to each platform directly and posts for you. LinkedIn company and showcase pages use a separate LinkedIn connection.

A dash means the platform does not offer that capability to anyone - not to Convia, and not to any other tool. It is a limit of the platform. Capabilities we have not built are marked Roadmap instead, so you can always tell the two apart.

They genuinely differ. A standard LinkedIn connection publishes to your personal profile. Company and showcase pages, and first comment on LinkedIn, use a second LinkedIn connection made for company pages, which is the only way LinkedIn allows them.

Yes, in private beta. Comments on YouTube, LinkedIn company pages, Instagram, Facebook, Threads, X and Bluesky, and direct messages on Instagram, Facebook, X and Bluesky, arrive in one inbox where you can reply from Convia. Accounts in our early-access program use it today, and you can ask to join.

No. Convia records how large an audience is and how it moves, never who is in it. There is no age, location, gender or interest data anywhere in the product.

No. Convia reads organic performance only.

Every 12 hours, automatically. There are no manual pulls to run. Any breakdown exports to CSV or Excel, where a metric a platform never reported stays a blank cell rather than becoming a zero.

Because they measure different things. Reach counts unique people; impressions count total deliveries. Instagram and Facebook report reach, X reports impressions. Adding them together would produce a number no platform reported, so Convia totals only what is genuinely comparable and keeps the rest side by side.

Turn conversations into authority

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