Marketing Intern

Role focus

Help Convia understand and improve the customer journey from initial awareness through interest, demonstration, and adoption. This role operates at a more strategic level than outreach and focuses on segmentation, positioning, funnels, campaigns, and attribution.

Responsibilities

• Research audience segments, buyer needs, alternatives, and ideal customer profiles.
• Help map customer journeys and define the stages of Convia's lead funnel.
• Translate positioning and campaign ideas into clear briefs for landing pages, emails, social campaigns, and sales enablement assets.
• Create and maintain consistent UTM structures and campaign naming conventions.
• Track how prospects move between channels and funnel stages.
• Use AI tools to generate, test, and refine creative concepts, messaging variations, and campaign hypotheses.
• Support experiments involving offers, messages, formats, audiences, and distribution channels.
• Analyze campaign performance and recommend specific improvements.
• Document successful marketing processes, failed assumptions, and lessons from each experiment.

Ideal candidate

A strategic and analytical marketer who enjoys understanding audiences and connecting creative work to measurable outcomes. Familiarity with digital marketing, funnels, positioning, or attribution is useful, as is a willingness to test assumptions rather than rely on instinct alone.